At only 23 years old, Tilly Bertet is transforming her passion for the art of cocktails into a thriving business: TB Bartender. After years of experience in the restaurant industry, she decided to bring her creative vision to life. This entrepreneurial project focuses on tailor-made recipes, adding a touch of originality to every event. Through refined cocktails, Tilly aims to create memorable moments of conviviality for each of her clients.
Why did Tilly Bertet decide to dive into the world of cocktails?
The passion for bartending does not arise overnight. For Tilly Bertet, it began with a strong inclination towards gastronomy. After obtaining her CAP Cuisine, she found that she was missing the human contact. This realization led her to focus on service, where exchange and conviviality are at the heart of the experience. Working in several renowned restaurants, she quickly discovered that the bar environment particularly captivated her interest.
These years of experience allowed her to hone her skills and refine her taste for mixology. Tilly realized that each cocktail offered is much more than just a drink: it’s a sensory experience that must please and delight those who savor it. By training with industry professionals, she acquired the necessary knowledge to offer fully refined creations tailored to everyone’s tastes.
What is the concept behind TB Bartender?
TB Bartender positions itself with an innovative approach in the field of event cocktails. The company aims to elevate occasions such as weddings, birthdays, or private parties. It is much more than just a bar service: it is a promise of memorable moments. Tilly works hand in hand with her clients to design custom cocktails, tailored to each type of event.
To bring this vision to life, several key elements are emphasized:
- Creativity: Each cocktail is a work of art, a bold blend of innovative ingredients.
- Customization: Clients can choose themes, flavors, and styles that reflect who they are.
- Customer Experience: Each interaction aims to create a warm atmosphere, conducive to exchanges.
- Excellence: Tilly emphasizes the quality of ingredients, ensuring exceptional creations.
How did Tilly acquire her mixology skills?
Training plays a key role in Tilly’s entry into the world of cocktails. After taking on positions in the restaurant industry, she understood that she needed to specialize to excel. It was at this point that she joined EBS Paris, a bartending school renowned for its pedagogy and network. Through this training, she was able to explore various mixology techniques and develop her own style.
Her training is not limited to theoretical learning. Tilly had the opportunity to work alongside accomplished bartenders, which allowed her to acquire valuable hands-on tips. Within this environment, she learned to combine unique flavors while maintaining a perfect balance between taste and aesthetics.
What are clients’ expectations of TB Bartender?
For a company like TB Bartender, meeting clients’ expectations is fundamental. Clients primarily seek an authentic experience. They are often looking for advice and fresh ideas to liven up their events. Here are some aspects that matter the most:
- Customization: Clients want cocktails that tell their story and reflect their style.
- Quality: They expect fresh, top-quality ingredients for unforgettable creations.
- Interactivity: Many appreciate the idea of participating in the cocktail creation process, involving fun animations.
- Professionalism: A well-trained team that knows how to manage events to ensure a friendly and dynamic atmosphere.
How does TB Bartender stand out from the competition?
In a sector as competitive as that of cocktails, differentiation is imperative. TB Bartender innovates by integrating concepts that allow for service customization, making each event distinct. The key element is the tailored service, where each client becomes a player in the creation. Beyond simple recipes, Tilly designs stories around each cocktail, linking flavors and emotions.
The company also stands out for its commitment to sustainability and the sourcing of products. By using local ingredients and promoting environmentally friendly practices, TB Bartender builds trust with clients who are concerned about these issues.
What is the influence of social media on the TB Bartender project?
Social media plays a major role in the development of TB Bartender. Tilly uses platforms like Instagram and Facebook to share her creations and interact with her clientele. This strategy allows her to expand her reach and address a varied audience. Through eye-catching visuals and videos, she highlights her expertise and originality.
With digital media, Tilly can also gather valuable feedback and adjust her offerings according to demand. Social media allows for the creation of a community around TB Bartender, where sharing experiences and ideas becomes a priority. Clients, by sharing their experiences online, actively contribute to the company’s notoriety, thus enhancing its brand image.

At just 23 years old, Tilly Bertet takes a decisive step by launching TB Bartender, a company dedicated to the art of cocktails. Her rich journey with diverse experiences led her to specialize in the creation of tailor-made recipes. This desire for customization allows her to meet the needs of each event, whether it be a wedding, a birthday, or a corporate party.
Tilly’s passion for service and human contact is reflected in how she approaches each project. Working hand in hand with her clients, she ensures that every detail matters to design refined cocktails that make a difference. With her in-depth understanding of ingredients and mixology techniques, TB Bartender does not just serve drinks, but creates memorable experiences that foster conviviality.
By offering quality craftsmanship, Tilly propels TB Bartender into a world where innovation and artistic expression are at the heart of each creation. This promising journey foretells a bright future for this young entrepreneur who continues to write her story in the service of cocktail enthusiasts and events.