Discover the epic journey of a Normandy company that has conquered the world with its pizza vending machines! From culinary tradition to international success, follow the incredible rise of this company that has managed to combine innovation and know-how to establish itself on the global stage. Dive into the flavorful and captivating universe of this French success story!
# How did this Normandy company conquer the world with its pizza vending machines?
The beginnings of Adial in the vending machine industry
Founded in 2002, Adial quickly became an iconic figure in the field of pizza vending machines. Based in Lisieux, in Calvados, this Normandy company took advantage of the gaps left by DVD vending machines to create a unique opportunity. The idea of Max Petit, the founder of Adial, was simple yet revolutionary: to offer fresh pre-cooked pizzas available 24 hours a day, 7 days a week. However, the early years were tough: in 12 years, only 200 “PizzaDoor” machines were sold.
Changing mindsets and conquering the French market
Over time, mindsets evolved. Initially reluctant, French consumers and restaurateurs eventually adopted this practical solution. Vincent Le Gouic, president of Adial since 2015, capitalized on this societal change. The company, now composed of 140 employees, produces more than 300 machines per year, which is ten times more than a decade ago. Mindsets have changed, and many restaurateurs have understood the benefits of these machines to grow their business without having to open new establishments. This decisive turning point allowed Adial to experience 50% annual growth in the mid-2010s.
The impact of COVID-19 on Adial
COVID-19 was a true catalyst for Adial. During the pandemic, pizza vending machine sales exploded, leading to an impressive 100% growth in 2021 and 2022. Restaurateurs found ways to continue serving their customers despite health restrictions.
Diversification and technological innovation
To maintain its competitive edge, Adial has continually refined its machines. With a team of scientists, engineers, and technicians, the company now offers 100% touch-screen devices, contactless payments, and online ordering. Additionally, the quality of the pizzas has improved with the integration of new cooking supports and optimization of oven performance.
In 2022, Adial also introduced vending machines for paninis and tacos, thus contemplating a diversification of its offering. This allows them to cater to varied demands and increase overall sales.
International expansion
Adial has not limited itself to the French market and is now exploring international territories. Its vending machines can be found in Spain, Belgium, the Czech Republic, Finland, the United Kingdom, Australia, Mongolia, and North America. A factory has even been established in Toronto to meet the growing demand on the North American continent.
However, each market has its particularities. For example, in Germany, where pizzerias are less common, Adial directly operates its machines.
The advantages of vending machines for restaurateurs
Adial’s vending machines provide numerous advantages for restaurateurs. They not only allow reaching customers in rural areas where running a physical establishment is often challenging, but they also present a more economical and less burdensome alternative to opening a new establishment.
- Initial investment of around 50,000 euros
- Flexibility in opening hours
- Tailored solutions for rural and urban areas
The future of Adial with innovative projects
Always on the lookout for new opportunities, Adial has recently introduced dry and refrigerated lockers to provide fresh local products to residents of the most remote areas. This initiative aims to address the lack of nearby shops in rural areas while supporting local producers.
In conclusion, Adial continues to demonstrate that innovation and adaptation are key to success in the business world. The Normandy company, with its dynamic approach and understanding of the changing needs of consumers, has positioned itself as a global leader in pizza vending machines.
Source: www.bfmtv.com
