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The English brand Crosta & Mollica is making its mark in the French frozen pizza market with a high-end offering that attracts food enthusiasts. By providing products that are not only tasty but also close to homemade, it meets consumers’ search for authenticity. With recipes crafted in Italy and artisanal know-how, Crosta & Mollica transforms pizza nights into friendly moments rich in flavor.

Why is Crosta & Mollica standing out in the French market?

The brand Crosta & Mollica is causing a sensation with its high-end frozen pizzas. Founded in England, it has recently set its sights on France, aiming to conquer a market where the offering of premium frozen pizzas remains limited. Already present in several European countries, Crosta & Mollica wants to establish itself sustainably in France through a partnership with the distributor Solinest. The latter is expected to play a key role in the brand’s strategy by facilitating access to large retailers and supporting the development of its notoriety.

To understand this potential success, it is necessary to analyze the proposals of Crosta & Mollica. The pizzas are made with quality ingredients and reflect artisanal know-how, notably due to cooking over a wood fire. The brand showcases a selection of traditional Italian recipes while favoring an innovative approach with more modern recipes. Thus, Crosta & Mollica aims for a 10% market share in the frozen pizza category within the next two years.

What makes Crosta & Mollica’s ingredients so special?

One of the key characteristics of Crosta & Mollica is its rigor in terms of ingredients. Each pizza is crafted with care, adhering to high standards that appeal to consumers seeking quality. The ingredients are carefully selected to offer an authentic tasting experience while remaining accessible. Thus, the pizzas from Crosta & Mollica contain:

• High-quality wheat flour
• A choice of mozzarella rich in flavor
• Other Italian cheeses to enhance the taste
• Tomatoes carefully selected and prepared for authenticity
• No artificial additives, ensuring a natural taste

This attention to the quality of ingredients positions Crosta & Mollica as a superior alternative to other brands of frozen pizzas, often criticized for their lack of authenticity. In addition, several recipes highlight flavor combinations that captivate the palate while allowing for healthy choices. This appeals not only to lovers of Italian cuisine but also to those looking for a quality dining experience at home.

How does Crosta & Mollica plan to expand its distribution network?

In order to increase its presence, Crosta & Mollica has partnered with Solinest, a French distributor with a strong reputation in the world of large-scale distribution. The goal of this collaboration is to enable wider access to large retailers and better meet consumer expectations. Through this partnership, the brand is betting on in-store promotions and tastings to awaken buyers’ senses.

The action plan unfolds in several points:

• In-store tastings to showcase the flavors of the pizzas
• Promotional events to spark customer interest
• Communication on social media to reach a wider audience
• Partnerships with chefs or culinary influencers to promote the product

This represents a crucial opportunity for Crosta & Mollica, as in-store visibility will make the brand more recognizable. Solinest‘s experience in distribution should also help to build trust with customers. These strategic efforts should enable the brand to establish itself sustainably in the French market.

What are consumer feedbacks on Crosta & Mollica pizzas?

The initial impressions of consumers regarding Crosta & Mollica pizzas are largely positive. Many customers appreciate that these pizzas are close to homemade, allowing them to enjoy quality dishes without having to prepare them themselves. The natural ingredients and the artisanal know-how are appealing, as well as the attention given to the design of the packaging that evokes luxury.

The reviews shared on sales platforms and social media reveal:

• High satisfaction regarding the quality of the ingredients
• Flavors enjoyed by all family members
• Varied options for all tastes
• Remarkable preparation speed
• A premium brand image that attracts

These feedbacks are significant for Crosta & Mollica, as they allow the brand to fine-tune its offerings and adjust its recipes according to customer wishes. The responsiveness to this feedback will undoubtedly be a major asset for maintaining a positive relationship with its clientele.

What future projects does Crosta & Mollica have in France?

With a clear ambition, Crosta & Mollica expresses its desire to develop in the French market. Upcoming projects include expanding the range of frozen pizzas by integrating new recipes inspired by Italian culinary traditions. The brand also intends to rely on innovations to enrich the choice and meet the growing expectations of consumers in terms of variety and quality.

By 2025, Crosta & Mollica aims to generate significant revenue in France, with concrete actions:

• Launch of new references to enrich their offering
• Expansion of sales channels to maximize visibility
• Support for the brand’s notoriety through targeted campaigns
• Development of collaborations with renowned chefs for exclusive recipes

These initiatives will mark a transition towards stronger recognition for Crosta & Mollica, allowing it to become a key player in the high-end frozen pizza market in France.

The brand Crosta & Mollica positions itself as a key player in the market for high-end frozen pizzas in France. With its commitment to quality, it promises a tasting experience that stands out from other available products. The carefully selected ingredients and artisanal manufacturing methods testify to the excellence that the brand aims to convey. It is this blend of authenticity and > that attracts a clientele in search of authentic flavors.

The partnership with distributor Solinest will enhance the visibility of Crosta & Mollica in the French market. With an ambitious goal of conquering 10% market share in the next two years, the brand relies on targeted promotional strategies and in-store tastings to entice consumers. Like a rising star, Crosta & Mollica inspires confidence and promises to transform the world of frozen pizzas with its innovative approach.

By creating a universe where luxury meets simplicity, Crosta & Mollica challenges the norms of the industry. With its elaborate recipes and attention to detail, it asserts itself as an essential player for lovers of refined cuisines.