The El Mordjene spread is making waves in Montreal, attracting all enthusiasts of *new flavors* who dare to turn to this forbidden creation in France. Its hazelnut chocolate aroma recalls iconic bars and leaves no one indifferent. Montrealers are eager to get their hands on this product, especially since it is becoming rare. A true *treasure hunt* takes place in stores to uncover this must-have delight.
Why is El Mordjene so popular in Montreal?
El Mordjene, this spread with irresistible flavors, is making a splash in the Quebec metropolis. Made from hazelnuts and chocolate, its creamy texture and flavor reminiscent of hazelnut chocolate bars capture the interest of gourmets. Montrealers, in particular, are seduced by this creation, which is much more than just a simple spread. The excitement around El Mordjene is so pronounced that specialty stores struggle to keep their shelves stocked. Social media has not escaped this phenomenon, where photos and videos of fans tasting this spread abound, making its acquisition even more coveted.
The popularity of the spread also stems from its rarity in France, where legislation blocks its importation. This situation creates a scarcity effect that, in turn, fuels demand. Montrealers do not hesitate to queue for hours to get a jar of this culinary treasure. Moreover, some stores report sales reaching up to 2000 jars per day. The presence of El Mordjene in the daily lives of Montrealers is also explained by its versatility as an accompaniment to various dishes: pancakes, toast, or even ice cream flavors. What makes it even more desirable is the fact that local chefs are starting to incorporate this spread into their creations, thus giving it a prominent place in the city’s gastronomic landscape.
What ingredients make up El Mordjene?
What gives El Mordjene its flavor are its carefully selected ingredients. The hazelnut, for instance, is at the heart of this recipe – it is responsible for the smooth, creamy texture that everyone loves. The 230 g of roasted hazelnuts are blended with 30 ml of hazelnut oil and 30 ml of neutral oil, adding unmatched richness. Then, the milk and white chocolates, each at 265 g, contribute the sweetness and depth of flavor that delight the taste buds. The finishing touch is made up of 2% milk, sweetened condensed milk, a pinch of salt, and a subtle hint of pure vanilla extract.
The blend of these components creates a spread that stands out from its competitors. Another point to note is that the quality of the ingredients is paramount. Chefs recommend using unsalted hazelnuts and high-quality chocolates to avoid chocolate fragments that do not melt properly. A recipe that speaks not only to gastronomy, but also to respect for each ingredient. By emphasizing the origin and quality of the products, it is possible to whip up a spread that is as tasty as it is authentic.
How to make El Mordjene at home?
For those who cannot obtain El Mordjene, there are simple homemade recipes to recreate this spread at home. Not only will it allow you to avoid expensive purchases, but you will also be able to adjust the flavors according to your preferences. By using the ingredients listed above, you can surprise your family with this homemade delight. Some chefs even add hazelnut pieces for extra texture in their creation.
- Preheat your oven to 350°F (180°C) and toast the hazelnuts for about 10 minutes.
- Cool and remove the skins from the hazelnuts by rubbing them in a clean cloth.
- Blend the hazelnuts with the oils in a mixer until a smooth paste is obtained.
- Melt the chocolates, taking care not to burn them, then incorporate the other ingredients while stirring carefully.
- Finally, pour the mixture into an airtight jar and store it in the refrigerator.
Why is it forbidden in France?
One of the reasons El Mordjene cannot be marketed in France has to do with legislation regarding food products. Indeed, since the spread contains milk, its importation is blocked by strict food safety standards. Such regulations highlight the challenges of the food industry, notably the differences in legislation from one country to another. The French, although they can locally savor similar products, are deprived of the opportunity to taste this Algerian specialty.
The question arises: why not reconsider these laws? Culinary culture is constantly evolving, and while safety is paramount, diversity is simply enriching. In response to this prohibition, some chefs and entrepreneurs are seeking to reproduce the recipe using ingredients available on the French market. Consequently, there is a strong desire among consumers to see these products appear on their tables, reflecting the enthusiasm and appetite of the public to discover new and original flavors that take our taste buds on a journey. In short, the barriers are certainly there, but creativity and a passion for cooking continue to shine.
How to store El Mordjene?
For those lucky enough to get their hands on a jar of El Mordjene, storage is an aspect to consider. This spread, made with dairy products, requires proper storage. It ideally keeps in the refrigerator, where you can enjoy it for about three weeks. A variety of jars on your shelves can offer you a range of flavors for every breakfast or snack, without the fear of them spoiling too quickly.
- Store in an airtight jar to avoid oxidation that could alter the flavor.
- Only take out the necessary amount, avoiding leaving the spread at room temperature for too long.
- Pay close attention to the expiration date, especially if you’re making batches at home.
The mordjene has established itself as a sought-after spread that captures the attention of Quebec hikers with its taste reminiscent of famous chocolate bars. This culinary phenomenon, born in Montreal, has managed to captivate even beyond Canada’s borders, thanks to its characteristic of spread that is often out of stock. Despite the French legislation that limits its importation, enthusiasts do not hesitate to experiment with homemade recipes to regain this pleasure.
The homemade recipe for mordjene allows for personalizing the spread according to tastes, while ensuring a creamy texture through carefully selected ingredients, such as hazelnuts and quality chocolates. Indeed, preparing this paste is accompanied by a convivial ritual, ideal for spending a pleasant moment with family or friends.
With a reasonable price for making this homemade spread, it is possible to satisfy chocolate cravings at an affordable cost, while avoiding supply difficulties. The El Mordjene spread continues to win hearts, promising many more tastings to come.
